Copy Direction
Developed a comprehensive tone of voice guideline to launch alongside a visual rebrand. Led a full copy refresh for a more refined, consistent brand identity. Directed copy for seasonal campaigns, influencer activations, and voice-over scripts. Created new copy strategies for naming, retail, email, and social.
Community Campaigns
The Art of Hair with Nikki Nelms — Black History Month 2024
A Set of Dreams — Black History Month 2023
Start at the Beginning — Pride 2022
Proud Today, Pride Forever — Pride 2021
